Role
UX Researcher & UX/UI Designer
Role
UX Researcher
& UX/UI Designer
Tools
Figma, Adobe Illustrator & Adobe Photoshop
Tools
Figma,
Adobe Illustrator & Photoshop
Duration
March'25 to September'25
The Solution
Bubbl is a platform that helps young adults who are feeling unwell or alone gently manage their day with simple self-care guidance and optional support from trusted buddies. By empowering them with the right tools and knowledge, Bubbl helps them manage their health with confidence.
Bubbl is a platform that helps young adults who are feeling unwell or alone gently manage their day with simple self-care guidance and optional support from trusted buddies. By empowering them with the right tools and knowledge, Bubbl helps them manage their health with confidence.
Day Care Plan: Users log their moods and symptoms, and instantly receive a clear AI summary.
A feature that give users an option to involve a friend — no pressure, just a gentle nudge to feel less isolated.
Earn points while completing certain tasks from your plan, like take a walk with a friend. Human mind like the idea of rewards.
AI chat assistant for advice, support or a mood boost — tailored to your preferences.
The Challenge
Health is real wealth, yet many young adults lack the confidence and knowledge to care for themselves. In the UK, millions of GP and A&E visits are for self-treatable issues, straining the NHS.
Young adults have low knowledge of self care(58%) as compared to olds and 45% of them (least of all ages) likely to chat to their neighbour once a month.
Despite being highly connected digitally, tech-savvy young adults are increasingly isolated and struggling alone. So, what can be done to make them self-care savvy too?
Health is real wealth, yet many young adults lack the confidence and knowledge to care for themselves. In the UK, millions of GP and A&E visits are for self-treatable issues, straining the NHS.
Young adults have low knowledge of self care(58%) as compared to olds and 45% of them (least of all ages) likely to chat to their neighbour once a month.
Despite being highly connected digitally, tech-savvy young adults are increasingly isolated and struggling alone. So, what can be done to make them self-care savvy too?
Health is real wealth, yet many young adults lack the confidence and knowledge to care for themselves. In the UK, millions of GP and A&E visits are for self-treatable issues, straining the NHS.
Young adults have low knowledge of self care(58%) as compared to olds and 45% of them (least of all ages) likely to chat to their neighbour once a month.
Despite being highly connected digitally, tech-savvy young adults are increasingly isolated and struggling alone. So, what can be done to make them self-care savvy too?
Research Insights
Research
Insights
Development
Stage
Development Stage
Used the iceberg model to uncover deeper, underlying factors and based on it created HMWs. Further, clustered them into themes like digital self-care and emotional well-being, and finally selected the top five that covered all key aspects.
Used the iceberg model to uncover deeper, underlying factors and based on it created HMWs. Further, clustered them into themes like digital self-care and emotional well-being, and finally selected the top five that covered all key aspects.
Used the iceberg model to uncover deeper, underlying factors and based on it created HMWs. Further, clustered them into themes like digital self-care and emotional well-being, and finally selected the top five that covered all key aspects.
How Might We
provide a digital-first self-care option to young-adults and transform their day from feeling helpless to being relaxed?
How Might We
provide a digital-first self-care option to young-adults and transform their day from feeling helpless to being relaxed?
How Might We
provide a digital-first self-care option to young-adults and transform their day from feeling helpless to being relaxed?
Explored ideations in three ways:
Brainstorming on my own to freely put ideas on paper without judgment.
Round robin within a group of 5 to gain fresh perspectives and think differently.
Crazy 8 method for one of the HMWs to push rapid creativity.
To refine ideas further, I used the impact/effort matrix, which helped to identify the most viable options moving forward.
Explored ideations in three ways:
Brainstorming on my own to freely put ideas on paper without judgment.
Round robin within a group of 5 to gain fresh perspectives and think differently.
Crazy 8 method for one of the HMWs to push rapid creativity.
To refine ideas further, I used the impact/effort matrix, which helped to identify the most viable options moving forward.
Explored ideations in three ways:
Brainstorming on my own to freely put ideas on paper without judgment.
Round robin within a group of 5 to gain fresh perspectives and think differently.
Crazy 8 method for one of the HMWs to push rapid creativity.
To refine ideas further, I used the impact/effort matrix, which helped to identify the most viable options moving forward.
Low-Fidelity
with Testing
Low-Fidelity with Testing
Low-fi wireframes helped to do early testing with the participants and understand how it aligns with their needs and pain points.
Pros
“I like the entire flow where it’s not only giving the plan but helping in a way to complete the plan.” — P1
“UX Component/flow was easy and clear” — P2
“This app is looking after my needs when unwell and alone, its a big pressure lifted off." — P1
Pros
“I like the entire flow where it’s not only giving the plan but helping in a way to complete the plan.” — P1
“UX Component/flow was easy and clear” — P2
“This app is looking after my needs when unwell and alone, its a big pressure lifted off." — P1
Pros
“I like the entire flow where it’s not only giving the plan but helping in a way to complete the plan.” — P1
“UX Component/flow was easy and clear” — P2
“This app is looking after my needs when unwell and alone, its a big pressure lifted off." — P1
Cons
“Buddy is interesting but trust is one concern. If verified and then its more helpful.” — P1
“Anonymous profile option should be there.” — P2
“What kind of help neighbours are giving.” — P2
Cons
“Buddy is interesting but trust is one concern. If verified and then its more helpful.” — P1
“Anonymous profile option should be there.” — P2
“What kind of help neighbours are giving.” — P2
Cons
“Buddy is interesting but trust is one concern. If verified and then its more helpful.” — P1
“Anonymous profile option should be there.” — P2
“What kind of help neighbours are giving.” — P2
Feature Iterations
Feature Iterations
Trust badges from neighbours highlight reliability within the community.
Choose self-care interests during onboarding for profile personalisation.
Only verified users can give or receive help; profiles stay hidden until users connect.
Clear guidance on emergency procedures to keep users informed of service limits.
Final Solution
For young adults (18–27) living alone, this service offers gentle self-care guidance for when they’re unwell and helps build a trusted community of neighbours for support and connection.
For young adults (18–27) living alone, this service offers gentle self-care guidance for when they’re unwell and helps build a trusted community of neighbours for support and connection.
Business Model
Next Steps
NOW
Personalised self-care plan
Community help in need
Neighbourhood networking
AI assistant feature
2 Year Plan
Wellness communities integration
Professional health and wellness
partnership integration
Expand neighbourhood features
Professional health and wellnesspartnership integration
5 Year Plan
Enhance personalisation
Scaling to wider audiences
Reflections
I learned a lot through this project. I worked well in decision making, collaborating, being iterative and had open discussions in user interviews or testing. But, I could be better in aspects like thinking more clearly about the stakeholders and finding more evidences to support some prior research. These are the area, I really want to learn how to improve in and do a better planning as well.
I learned a lot through this project. I worked well in decision making, collaborating, being iterative and had open discussions in user interviews or testing. But, I could be better in aspects like thinking more clearly about the stakeholders and finding more evidences to support some prior research. These are the area, I really want to learn how to improve in and do a better planning as well.
Let’s Craft Experiences With Real Values
Let’s Craft Experiences With Real Values
Let’s Craft Experiences With Real Values
I'm available for projects — drop me a Hello👋
I'm available for projects — drop me a Hello👋
I'm available for projects — drop me a Hello👋
I'm available for projects — drop me a Hello👋